Old Navy In The International Business Market Essay

The company we chose to do our project on is Old Navy. Old Navys mission is to be the Provider, Partner, and Employer of Choice. Their values, which were decided upon by 600 leaders of the Company, are: Service Excellence: Serving others Ââ€" our reason for existing. We continually seek to understand the needs of all those who depend on us (our patient, doctors, and our fellow teammates) and then to exceed all their expectations. Integrity: We say what we believe, and we do what we say. We are trusted because we are trustworthy. Our personal, team, and organizational values are aligned with everything that we say and everything that we do. Team: One for all and all for one. Working together to be the provider of choice.†¦show more content†¦For fiscal, 2007, Gap expects to open 230 store locations weighted toward Old Navy. In 2004, Gap had a supplier base of 1,000, with 3,000 factories in more the 50 countries (www.proquest.umi.com). Products are made in the Americas, Europe, Africa/Middle East, East Asia and Southeast Asia. Gap Inc. has garment factories around the world Ââ€" from Sri Lanka to Lesotho; from the United States to El Salvador (www.gapinc.com/public/social responsibility). The areas with the most factories are Greater China, with 247; India, with 297 and Southeast Asia, with 382 factories. The actual number of factories utilized is 1,340. Fabrics are subjected to fabric mill selection and regional testing (www.gapinc.com/public/social responsibility). For the Fall of 2007, Old Navy products were advertized on the four major TV networks plus the CW, during shows such as Ugly Betty; CSI and The Office. Spots were also run on Cable TV stations such as BET, MTV, Fox Family. In Canada, where Old Navy has stores in the Greater Toronta area and seven more in Quebec, advertizing in Canada is on national networks including CTV and local Canadian channels (ww.gapinc.com/public/documents). A recent press release introduces a new collection for the winter, Old Navy Womens Plus, available exclusively online. The online store provides an expanded selection of fashion apparel. The site also provides flat $5 shipping on all orders and free returns on anyShow MoreRelatedHistory And Background Of Old Navy2049 Words   |  9 PagesHistory and Background. Old Navy  is an American clothing and accessories retailer owned by another big clothing comapny, Gap. It has corporate operations in the Mission Bay neighbourhood of San Francisco. The largest of the Old Navy stores are its flagship stores, located in the  Mall of America(NYC), Seattle, Chicago, and San Francisco. Old Navy’s history goes right where The Gap, Inc. was founded by Donald.G in 1969. 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